Creative Direction, Copywriting

I write mind-opening, award-winning work for beauty, luxury hospitality, dish care, baby care, national museums and fashion clients. I work swiftly and collaboratively, with humanity and wit.

OLAY Face The STEM Gap

To help close the gender gap in STEM, we wrote the first beauty ad in code - and won a D&AD Silver Pencil, a Cannes Silver Lion, and a Bronze Clio.

IBM_Concert_Anthem_Edit_16x9.mp4 | Powered by Box

Launch video for IBM Concert, the next big thing in Automation. Debuted at IBM THINK 2024.

Olay Innovation (Gen Z Edition)

Capturing the scrolling eyes of Gen Z consumers with new products, fresh messaging, and lots of glam.

Olay - Killer Skin

Olay’s first Superbowl spot starring Buffy herself, Sarah Michelle Gellar, spoofed the 2000s horror genre, and gave a new meaning to “dramatic skin transformation”.

Olay Faces The World

Olay faced skincare from the world’s most prestigious beauty capitals and beat them all in hydration. This mix of live action and hand-drawn illustration was a huge hit for our client (and women around the world).

WELCOME TO ATLANTIS

Directed by Bruno Aveillan, using Bahamian talent and native marine life. I swam in a literal shark tank for this one!

Olay Easy Open Lid

We partnered with Olay to design an open-source, easy-to-open jar, created for those with limb differences, dexterity issues and sight challenges.

NURFC #BeTheConductor

A short film for the Underground Railroad Freedom Center, voiced by John Legend, merges historical allegory and modern imagery with a strong call to action #BeTheConductor

Shatter Illusions

Our client credits this spot for turning the business around. Boom!

Scrape, Load, and You're Done!

Sometimes simpler is better, as in this consumer-loved spot for Cascade.

Pampers Swaddlers with Blowout Barrier

Fear No Leaks, parents. And babies!

Retinol? Crushed it.

A new Retinol cream that became a must-have.

OLAY For Your Age - Cannes Short List

You look great…for your age. Gross, right? To fight ageism in the beauty industry we challenged the brand to remove “anti-aging” language from their messaging. We made it to Cannes.