HEATHER WAGNER

57 Sullivan Street, Apt 3 New York, NY 10012

(646) 573-5675

heatherwag@gmail.com LinkedIn: heatherwagner Instagram: @heatherwag

SKILLS

Global Creative Direction, Copywriting, TV/Digital Film Production, Editing, Editorial Writing

EXPERIENCE

IBM, New York — Global Creative Director (Feb 2024-current)

  • Creative lead across departments, driving a fresh voice for IBM: new product launches, editorial franchises, podcasts, digital film series, and sports and entertainment initiatives

  • Work with Blue Studio leadership, product teams and brand strategists to elevate and humanize the iconic IBM brand

Saatchi & Saatchi, New York — Creative Director (Feb 2014-Sept 2023)

  • Produced Cannes and D&AD winning work, Super Bowl TV, and “The spot that saved the business”

  • Drove Olay to 1.5 billion growth through prestige beauty-inspired TV, print, and digital/social campaigns

  • Clients: Olay, Dawn, Atlantis Resorts, Pampers, Always, National Underground Railroad Freedom Center

ELLE Magazine, New York — Director of Creative Content (Jan 2008-Feb 2014)

  • Founder of ELLE Productions, Hearst’s first in-house creative studio

  • Creative lead on digital/print/social campaigns for beauty/fashion/luxury brands (Revlon, Estée Lauder, Ford, Wella, Dior, LVMH, Van Cleef & Arpels)

  • Wore high heels to midtown every day

Wolff-Olins, New York — Senior Copywriter (Dec 2006 - March 2007)

  • Senior Copywriter for tech (Firefox), pharma (Millipore) and CPG (Frito-Lay)

Publicis & Hal Riney, San Francisco — Sr. Copywriter (Jan 2001-March 2005)

  • Learned the ropes from the best, produced work for Sprint, Hewlett-Packard, and Diageo brands

EDUCATION

University of California, Berkeley B.A., U.S. History, Minor, Creative Writing

Valedictorian, President, Alpha Phi Sorority, Member, Ace of Clubs

PUBLISHED BOOKS 

Golden Light, Rizzoli, Sept 2020

The Inspired Home, Rizzoli, May 2015

Happiness on $10 a Day, HarperCollins, Sept 2009

Friend or Faux, Random House, May 2008

EDITORIAL WRITING

Vanity Fair, ELLE, Travel & Leisure, Domino, Dwell, Better Homes & Gardens, Architectural Digest, The Awl 

AWARDS

Cannes Silver Lion, Olay, Face The STEM Gap, 2020

D&AD Silver Pencil, Olay, Face The STEM Gap, 2020

National Underground Railroad Freedom Center Award, Be The Conductor, 2021

Cannes Shortlist, Olay, For Her Age, 2018

Hearst Excellence Award, Revlon, The Personal Style Experience, 2013

Thank You!